What Makes a Good Logo?

A logo is a central part of any business’s branding, as it is usually the first point of contact for most potential consumers. As such, it’s vital to make sure that when you make a logo, it truly represents your brand and can connect with consumers.

1. Simple

Simple logos focus on highlighting the most important parts of a brand’s personality with limited real estate. This includes focusing more on aspects like colors and fonts as well as on distilling ideas into their simplest form.

2. Relevant

The second important component is the font used in the logo or wordmark. Fonts help communicate your brand’s tone and its values, which ultimately help define your personality better.

3. Memorable

Memorable logos combine many of the elements discussed above, but they find the right balance between the visual and textual aspects.

4. Timeless

Timeless logos focus on quality over quantity, removing many of the unnecessary elements and crazy ideas and focusing on what works. This means focusing exclusively on your brand’s core ideas and values to uncover the most effective way to transmit them without unnecessary clutter.

5. Versatile

One of the easiest ways to make your logo more versatile is to think about what format you create and save it in. Traditional photo images may pixelate when you resize them, but vector files are built to be scaled.

Good logos are easy to design when you focus on the qualities that make them effective.