What is Branding?

 

What is Branding?

Branding is the marketing practice of actively shaping your brand. That’s the basic definition, but there is so much more that goes into it.

Branding is what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to stand out, make an impact and take your business to the next level.

What does branding mean?

Your brand is the set of perceptions people have about your company. But branding is the set of actions you take to cultivate that brand.

In other words, your brand is a noun, but branding is a verb. When you design a logo, that’s branding. When you develop your brand voice, that’s branding. When you get together with your marketing team to brainstorm an ad campaign, that’s branding.

Any action you take to shape your brand is, in a nutshell, branding.

What are the elements of branding?

These are the elements of branding that you’ll need to create in order to cultivate how your business is perceived by customers:

1. Mission statement and brand values

2. Brand guidelines

3. Logo

4. Website

5. Additional assets

So, brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.