Things to think about when designing a logo

 

Here are all the things to think about when designing a logo:

1. THINK BIG FROM THE BEGINNING

Winning the hearts and minds of consumers with a memorable logo can be the difference between the success and failure of a business. A snappy logo can make people connect with your brand and recall your business down the road.

2. TYPOGRAPHY IS IMPORTANT

Typography is so significant it can make or break a logo. Fonts have a personality all their own; they can tell consumers what type of brand they can expect.

3. COLOR MEANS A LOT

Color gives meaning to everything around us and makes us think or feel a certain way. You also want to ensure that the colors you choose complement one another.

4. EASY ON THE EFFECTS

In the world of Photoshop, we have the ability to change just about any aspect of a logo. However, in almost every instance, less is more and these effects only complicate things.

5. USE WHITE SPACE APPROPRIATELY

White, or negative, space gives a logo balance. It also can act as another element without crowding.

6. AVOID A RAINBOW OF COLOR

Like we touched above, color is very important. Yet of the top 100 brands in the world, 95% use only one or two colors in their logos.

7. BE ORIGINAL

Don’t copy another designer’s work! There is nothing wrong with checking out the competition for inspiration, but copying another person’s ideas or work is just plain wrong. Stand out on your own.

8. KEEP IT SIMPLE, STUPID

The simpler the logo, the more recognizable it will be. Break your logo down to only the absolute essentials.