Printed Catalog vs Digital Catalog

 

Catalogs are an essential tool for sales and marketing. They serve as a central and material part of many businesses.

Printed catalog:

1. Main source of information:

Catalogs are business partners and colleagues for sales reps and marketers who work with them daily. They have all of the important information that both salespeople and their clients need.

2. Powerful brand advertising tool:

Catalogs can also be a powerful brand advertising and engagement tool. A branded catalog's professional imagery, product descriptions, up-to-date content, and prices certainly capture customers' attention.

3. Tactile experience:

Printed catalogs are tactile. They engage the senses of sight, smell, and touch. They carry a story with them about the brand itself, its products, and its qualities.

Digital catalog:

1. Availability:

Putting catalogs online makes products and services available to many more clients without increasing printing and distribution costs.

2. Easy searching:

Digital catalogs allow customers to search for specific product information: descriptions, prices, or product images.

3. Accessibility:

Salesforce and their clients can access online catalogs from anywhere on any device. The problem of carrying everything with them becomes irrelevant.