5 Great Flyer Design Tips

5 Great Flyer Design Tips

1. Be Readable

Ensure that the information presented within your flyer is easily readable and presented without visual 'clutter'. Even a flyer that seeks to be creative and unique must meet this be criteria. Remember, the purpose of the flyer is to communicate information clearly to your chosen audience.

2. Font Guide

As a general rule, it is recommended to restrict the use of font styles in your flyer design. Less is more in this regard. Keeping to a maximum of two font families will ensure a more professional result. Instead, use bold, italic or regular versions of the same font. 

3. Eye Catching Design

Make your design more visually appealing by incorporating suitable images into your flyer design. Again - be careful to limit your choices. A single photo or illustration may well work best in creating a stronger visual impact.

4. Be Bright

Use color to stand out from the rest and attract your customer's attention. If appropriate, company colors can be used prominently as an additional branding element.

5. Call to Action

A classic ‘call to action’ is the phrase 'order now'. Direct your customer what to do and encourage them to act immediately. As such, incentives and discounts are generally recommended. Get creative when it comes to slogans and phrases. Be bold - but keep it simple. Above all, a flyer design must be easy to read and understand.